Today, a good packaging is not just pretty graphics or quirky design will do. DDMMYY is a new 100% organic tequila from the region of Jalisco, Mexico. To make a strong statement for a new alcoholic drink, design agency Yujo has make used of historically significant event date as the presentation of the tequila made of 100% organic agave. These dates were the moon landing in '69, the end of WWII in '45 and the signing of the Kyoto agreement in 2005.

"Some dates changed the history of mankind forever. Let us celebrate them. As we look back in time we acknowledge there are events worth remembering. Today we distil a tequila solely meant for this purpose, which being 100% organic allows us to hope for the future, making it clear a better world is at reach. We dedicate each new production to celebrate a specific day, month and year that altered the course of history and by this means we catch the spirit of change that made possible these political, social and ultimately human events. Time cannot be stopped, but it sure can be bottled."





Definetely a clever tactic to steal attention. When I first saw the packaging, I too asking myself what the number (date) stand for? 

Advertising agency Jung Von Matt did an excellent job in creating the main characters of some famous television series with Lego for Lego Imagine ads campaign.

By using only Lego basic blocks, the agency has created some of the famous cartoon characters. Can you guess all the cartoon characters with a little bit of imagination?









Answers: The Simpsons, the South Park gang, The Smurfs, The Ninja Turtles, Donald Duck and the fam, Asterix and Obelix and Bert and Ernie. 

The largest and famous Champagne producers, GH MUMM renewed its association with Patrick Jouin to create an original and sophisticated range of practical accessories for its celebrated Champagne- Cordon Rouge.

The results are a Cordon Rouge bag, a Champagne Sabre and a Champagne bucket.



Equipped with a handle, the Cordon Rouge Bag or an Isothermal case, conceived with a lightweight and resistant material, becomes essential to enjoy your own Champagne moment in all circumstances. Sophisticated materials and finishes have been chosen to make the Cordon Rouge Bag the more elegant. Thanks to its isotherm function, the Cordon Rouge Bag keeps your bottle at the ideal tasting temperature for at least two hours and preserves the freshness and intensity of your Champagne.



The Champagne Sabre,a unique object, that marries the elegance of a red leather guard, marked with the name of the Champagne firm to the strength of a steel blade with a squared end. Tinged with white, the steel part is fine and sparkling. It subtly reveals the signature of its creator.



"Georges" Champagne bucket, in honour of Georges Hermann Mumm, a champagne bucket with a fluid and airy design, offered in a limited edition in an exclusive casket. Between ultramodern design and functional intelligence, it expresses the prestige of the House of G.H.MUMM, while exalting its elegant personality. 

Other Champagnes packaging on DesignYearBook: Moet & Chandon Midnight Gold Case | Veuve Clicquot On the Go

Dutch artist Berndnaut Smilde has literally taking the art world by storm for his latest creation- clouds installation. Berndnaut Smilde creates clouds using uses a smoke machine, combined with moisture and dramatic lighting to create an indoor cloud effect.

Smilde, who lived in Amsterdam, said he wanted to make the image of a typical Dutch rain cloud, inside of a space. 'I imagined walking into a classical museum hall with just empty walls,' he said. 'There was nothing to see except for a rain cloud hanging around in the room.

'I wanted to make a very clear image, an almost cliche and cartoon-like visualization of having bad luck. "Indeed there's nothing here and bullocks, it's starting to rain!"'

But the few people who have seen the clouds in person would consider themselves very lucky. Each cloud only exists for a moment before dissipating. The photograph, Smilde says, is a 'document', the only proof of its existence if a viewer misses it. 

David Ross of David Ross Design has sent us images of his latest project- The Lily Chair, a flexible plywood chair-table set.

Cramped dining tables and lonely TV dinners are a thing of the past with the latest innovation from David Ross Design. A metamorphic piece of furniture the Lily Chairs can provide varied amounts of seating and also encourage informal communal dining.

When stacked the Lily Chairs function as a single chair, they can then transform to become two separate chairs. By further division these become two Japanese style dining table/chair sets. This versatile ply-formed furniture is the latest creation of Glasgow-based designer David Ross.