Design Year Book

Design Year Book


CIDORI Installation by Kengo Kuma

Posted: 02 Apr 2012 08:42 AM PDT



Recently while doing a research on timber structure, I came across the CIDORI, an installation by Kengo Kuma at Milano Salone 2007 (100 years of Mondadori Milano Capitale del Design Decode Elements). No doubt, Kengo known the best of traditional structures from Japan.

In CIDORI, the literal translation being 1000 birds, does not express how material is dense, but rather the state of birds flying through the sky like particles. This CIDORI KOSHI, or CIDORI Lattice, is a traditional technique lacing thin rectangular wood into a lattice by making a special notch in the wood. By using this technique, a strong structure can be created without using any nails, and at the same time, it is possible to dismantle the structure at once.

For this installation, Kengo Kuma applied the CIDORI KOSHI in a three-dimensional space, attempting to create an open and transparent "house". This structure has not used any adhesives or nails, and is easy to dismantle. 





 + Kengo Kuma


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Design Year Book

Design Year Book


DDMMYY Tequila Branding & Packaging by Yujo

Posted: 30 Mar 2012 04:31 AM PDT



Today, a good packaging is not just pretty graphics or quirky design will do. DDMMYY is a new 100% organic tequila from the region of Jalisco, Mexico. To make a strong statement for a new alcoholic drink, design agency Yujo has make used of historically significant event date as the presentation of the tequila made of 100% organic agave. These dates were the moon landing in '69, the end of WWII in '45 and the signing of the Kyoto agreement in 2005.

"Some dates changed the history of mankind forever. Let us celebrate them. As we look back in time we acknowledge there are events worth remembering. Today we distil a tequila solely meant for this purpose, which being 100% organic allows us to hope for the future, making it clear a better world is at reach. We dedicate each new production to celebrate a specific day, month and year that altered the course of history and by this means we catch the spirit of change that made possible these political, social and ultimately human events. Time cannot be stopped, but it sure can be bottled."





Definetely a clever tactic to steal attention. When I first saw the packaging, I too asking myself what the number (date) stand for? 


+ Yujo


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Design Year Book

Design Year Book


Minimalistic Lego Imagine Ads Campaign

Posted: 27 Mar 2012 08:39 PM PDT



Advertising agency Jung Von Matt did an excellent job in creating the main characters of some famous television series with Lego for Lego Imagine ads campaign.

By using only Lego basic blocks, the agency has created some of the famous cartoon characters. Can you guess all the cartoon characters with a little bit of imagination?









Answers: The Simpsons, the South Park gang, The Smurfs, The Ninja Turtles, Donald Duck and the fam, Asterix and Obelix and Bert and Ernie. 

+ Lego


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