Initiated by Electrolux, Vac from the Sea is a project aiming at raising awareness about the immediate need for the world to take better care of plastics and support the heroes that do. Plastic is the main raw material when making a vacuum cleaner. From a sustainable business point of view, Electrolux relies on an increased global supply of recycled plastic.

The project will see a limited number of Electrolux vacuum cleaners to be made from marine plastic debris – harvested from the Pacific and other sites where the plastic problem is immense.Depending on the local plastic situation the gathering of plastics will vary – from diving among coral reefs, clean-ups closer to shore to scooping up plastic directly from the water surface. The vacuum cleaners that are to be produced from the material gathered will be put on display for the world, decision makers and consumers to see. 

Starting from 2006, we saw the arrival of an art collector item on Italian finest espresso maker- the illy designer coffee can. Same as the illy designer cup, this time illy invite not only renowned artists but also young talents around the world an opportunity to express themselves on the 250g coffee can. The limited-edition coffee-cans are unveiled twice a year.

For 2011, the newest addition to the coffee can collection are Alioum Moussa - All Create Together and Michelangelo Pistoletto - Energie Love Difference.

Alioum Moussa - All Create Together theme can was inspired by the artist experience at Cittadellarte - Pistoletto Foundation in Biella. The collector can represents the contrast between Cameroon, the home of the artist, and Piedmont: the result is an energetic, lively décor, with warm colors typical of Africa blended with colder colors, representing the European continent.

Michelangelo Pistoletto - Energie Love Difference is an artistic movement promoted by the artist; its aim is to bring together, around the regions facing onto the Mediterranean Sea, people and institutions interested in creating new outlooks reaching beyond the conflict between different cultures. Here the Mediterranean is represented by a mirror, to symbolize the liquid surface merging the energies of the countries on its shores.