Premium capsule coffee maker Nespresso has always done some incredibilly retail design using their coffee capsules. Their flagship store in Hamburg, Germany has take the concept a step further in their store design. (The design was done in year 2011)

Nespresso store in Hamburg features a 30 metres long window display. By purposely develop a laser technology to aid the position of 40,000 Nespresso capsules, the results were six unusual three-dimensional sculptures seems to hover weightlessly in the air along the display of Nespresso brand and coffee machine.

The project was done by WIN Communication.