A Sparkling revitalization of one of the oldest non-cola diet beverage, Fresca new brand language presents a more modern and sophisticated expression. Own by the Coca-Cola company, Fresca was originally introduced in the late 1960, with perfect formulation: zero calories, zero carbs and unique effervescent citrus flavor. With more consumers concern about health issue and thirsting for diet drink, Fresca just needed a perfect makeover to be reappraised by a new audience. And they did it!