San Pedro based Al Fresco is a gelato and bistro famous with hand crafted ice cream and pizzas prepare in a wood oven. High quality products at affordable prices in a kind and family oriented place.

To communicate the company message to deliver excellent quality foods brand maintaining affordable prices, Anagrama came up with a hand-crafted illustration language. This language was based on light laid traces achieving value accentuation on the kindness of the brand. The aesthetic counterpoint of elegant tones, sepia and golden colors was manipulated to help and allow the quality inherent to the foods to stand out.